Sometimes We Miss It – Isidor Louis… 1870’s San Diego…

February 7, 2022 by  
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After 47 years as both a collector and reseller of “Rare & Early” newspapers, you can imagine we have unearthed a ton of historical content. However, Every now and then we are reminded that, “Sometimes we miss it”. Today a customer called after purchasing an issue of The San Diego Union to let us know he found a fascinating ad on the front page of his issue. For those who love 19th century California history, there was an early citizen of Jewish descent who had an enormous entrepreneur’s spirit. Isidor Louis had many irons in the fire and was advertising one of his first ventures on the frontpage of the newspaper. Interestingly, his son later became the city editor for the San Diego Sun. Have we piqued your interest? Do a little investigating of Isidor for yourself. Are you wondering how we had an image of the ad after we had already sold the paper? Perhaps we have uncovered others. As a lesson learned, it always pays to read the fine print … in case we missed it.

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