Pricing newspapers back in the 1970’s…
May 18, 2026 by TimHughes · 22 Comments
In conversations with people about how I started this business, a common question is, “How did you know how to prices newspapers back then?” Well, the short answer is, I didn’t.
This venture started as a hobby with no thought of it turning into a business. But when I started getting too many of a similar title or date, selling off the “unwanteds” became a more common occurrence. My simple thought was, if I had $3 for it, try to sell it for $5. If I did, the price stuck for future issues; if it didn’t, the price dropped to $4.
But this became trickier years later when I was buying for resale but didn’t have enough experience to know what to pay, nor what to price them at. Nor did anyone for that matter, as there were no price guides, nor sufficient auction records to offer a clue.
I was flying by the seat of my pants. If I thought an event was historic, say a major Civil War battle, I would pay the $5 price and increase it by 50% or so. If it sold, then the next time I inched it up a bit more. If it didn’t, I reduced the price a bit. Never knowing how high customers might go for an event, I might have “inched up” the price of an event 15 times over the coarse of 4 or 5 years until there was some resistance. I was careful to keep records of sales through the years–even in the pre-computer days–which was a tremendous assistance in assigning values to the myriad of historical events covering 300 years of history.
Did I sell some great material too cheaply in the early years? I sure did. Looking at some of my earlier catalogs I gladly pay five times the selling price of many items I sold. But it was part of the process. I remember once having a volume of a Las Vegas, New Mexico newspaper from 1881. There must have been 30 or 40 issues with a small “Reward” ad for the capture of Billy the Kid. I think I sold those issues for less than $20 each. After all, if I had 40 of them how rare could they be? Certainly I’ve learned through the years, and became smarter as well.
But we still encounter items which challenged us today. As we continue to find truly rare, almost unique issues it becomes difficult to assign values with no history or prior sales. But these are the fun challenges. As much as you may enjoy finding interesting items in our catalogs, I enjoy finding the unusual to offer.
“I have always gotten more joy from buying newspapers than selling them.”, Tim Hughes (2009).
PS from Guy: Between the internet and the surge of AI, it has never been easier to find “hidden” content and comparable pricing. For collectors who live for the thrill of discovery and have an old newspaper in hand, try using this prompt: “What noteworthy historical coverage is featured in [Newspaper Title] published on [Date]?” You might be amazed by what you find. If you turn up something unique, please share your discovery with the Rare & Early Newspapers community!
Announcing: Catalog 366 – Released (early) for May, 2026 – Rare & Early Newspapers…
May 1, 2026 by GuyHeilenman · Leave a Comment
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Announcing: Catalog 365 – Released (early) for April, 2026 – Rare & Early Newspapers…
March 27, 2026 by Phineas Q. Wryte · Leave a Comment
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Announcing: Catalog 364 – Released for March, 2026 – Rare & Early Newspapers…
February 27, 2026 by GuyHeilenman · Leave a Comment
Catalog 364 (for March): This latest offering of authentic newspapers is comprised of over 300 new items, a selection which includes the following noteworthy issues: an issue re: the Olive Branch Petition, Hawaii’s first English language newspaper, “The Crisis” essay #9 by Thomas Paine, a first report of Lincoln’s assassination, a Civil War prison camp newspaper, an early newsbook from 1643, the historic “Funding Act”, and more.
The following links are designed to help you explore all available items from this latest edition of our catalog:
Abridged Catalog (EXCLUDES wholesale lots & titles sold only by year (not by a specific date)
A PDF Version of the Catalog (printable)
Entire Catalog grouped by Era:
1500-1799 (full view OR quick-scan/compact view)
1800-1899 (full view OR quick-scan/compact” view)
1900-Present (full view OR quick-scan/compact” view)
The following links focus on both this month’s and last months catalogs:
- Combined Catalogs (entirety of both)
Become a Premium Member to receive hard copy versions of our catalogs (U.S. residents only).
Announcing: Catalog 363 – Released for February, 2026 – Rare & Early Newspapers…
January 30, 2026 by GuyHeilenman · Leave a Comment
Catalog 363 (for February): This latest offering of authentic newspapers is comprised of over 300 new items, a selection which includes the following noteworthy issues: a Massachusetts Spy with the desired “Join or Die” snake engraving, a Pennsylvania Ledger with the Olive Branch Petition, one of the rarest of early American magazines, The Jew Bill: striving for equal rights for Jews, a handsome colonial New York newspaper from 1745, a fine report on the death of George Washington, and more.
The following links are designed to help you explore all available items from this latest edition of our catalog:
- Abridged Catalog (EXCLUDES wholesale lots & titles sold only by year (not by a specific date)
- A PDF Version of the Catalog (printable)
- Entire Catalog grouped by Era:
1500-1799 (full view OR quick-scan/compact view)
1800-1899 (full view OR quick-scan/compact” view)
1900-Present (full view OR quick-scan/compact” view)
The following links focus on both this month’s and last months catalogs:
- Combined Catalogs (entirety of both)
Become a Premium Member to receive hard copy versions of our catalogs (U.S. residents only).
Announcing: Catalog #361 for December, 2025 – Rare & Early Newspapers…
December 1, 2025 by GuyHeilenman · Leave a Comment
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Announcing: Catalog #360 for November, 2025 – Rare & Early Newspapers…
October 31, 2025 by GuyHeilenman · Leave a Comment
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Announcing: Catalog #359 for October, 2025 – Rare & Early Newspapers…
September 30, 2025 by GuyHeilenman · Leave a Comment
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Announcing: Catalog #358 for September, 2025 – Rare & Early Newspapers…
August 29, 2025 by GuyHeilenman · Leave a Comment
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Announcing: Catalog #357 for August, 2025 – Rare & Early Newspapers…
August 1, 2025 by GuyHeilenman · Leave a Comment
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Catalog #360 (for November)
October’s catalog (#359)
September’s catalog (#358)
August’s catalog (#357)