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Newspaper circulation in the 1700’s (revisited)…
June 13, 2016 by GuyHeilenman · Leave a Comment
We often get queries as to what the circulation numbers were of colonial and later 18th century newspapers. Clarence Brigham, in his book “Journals & Journeymen” provides some helpful information.
The earliest comment on newspaper circulation in America was by publisher John Campbell in his Boston News-Letter of 1719. He notes that “…he cannot vend 300 at an impression, tho’ some ignorantly concludes he sells upwards of a thousand…”.
Famed publisher Isaiah Thomas remarked: “In 1754 four newspapers only were printed in New England…weekly, & the average number of copies did not exceed 600 from each press.”
Circulation gradually grew as the days of the Revolution approached. Rivington’s New York Gazetteer of Oct. 31, 1774 boated his weekly impressions “… increased to 3600…”, and Thomas noted in his Mass. Spy of Dec. 21, 1780 noted he had a pre-Revolutionary circulation of 3500 copies, then was driven out of Boston by the British invasion & established the Spy in Worcester. In 1775-6 circulation was 1500, in 1778-9 it was 1200, and in 1781 it did 500 impressions. He also noted that: “It has always been allowed that 600 customers, with a considerable number of advertisements, weekly, will but barely support the publication of a newspaper.”
Later Thomas noted that the famous Connecticut Courant of Hartford had a circulation which exceeded his Mass. Spy, that: “…the number of copies printed weekly was equal to, if not greater, than that of any other paper on the continent.”
In the last decade of the 18th century the number of newspapers increased, but circulation did not keep step & in generally averaged from 600 to 700. A few papers from larger cities were exceptions such as the Maryland Journal of Baltimore which claimed a circulation of near 2000. And the very popular Columbian Centinel would top the list of all 18th century newspapers in circulation with over 4000 per issue. Other popular late-18th century titles & their circulations included the Aurora with 1700; the Farmer’s Weekly Museum with 2000 and Porcupine’s Gazette with over 2000 in circulation in 1799.
But given these numbers, how many copies of any single date survived? A good question as certainly the vast majority were read and discarded. Outside of those held by institutions in bound volumes those which exist in collectors’ hands today almost assuredly came from deaccessioned institutional holdings and likely will be the only issues to see the light of day for many years to come.
(originally posted in 2009)
Resources of collectors…
April 29, 2010 by GuyHeilenman · 2 Comments
One of the most frequently asked questions regarding the rare newspaper hobby concerns available resources. Awhile back we posted a general response to this on eBay titled, “What Resources are Available for Newspaper Collectors?”. Although we’ll continue to look at this question in detail, we thought newcomers might appreciate a general overview. An excerpt of this post is as follows:
1) Price Guide For Rare & Historic Newspapers?
2) Storage & Display Options For Colonial, Civil War & 20th Century Newspapers?
3) Reference Books On The History Of Old Newspapers?
4) A Club Of Collectors Of Old Newspapers?
Collecting rare & early newspapers from the colonial era through the Civil War & 20th century is a fun & fascinating hobby, but questions often arise: Is their a price guide, or a club of collectors? What storage & display options are recommended for the old newspaper hobbyist? How about reference material on the hobby?
1) Being a relatively unknown hobby has its advantages…
To view the entire post, please go to: “What Resources are Available for Newspaper Collectors?“
“News Rooms”: a curiosity of the past…
September 21, 2009 by TimHughes · Leave a Comment
One last excerpt from Clarence Brigham’s book “Journals & Journeymen” is worthy of sharing with follow collectors as it explores a part of newspaper history of which most are unaware. The chapter is titled “News Rooms”:
An interesting custom in newspaper history was the establishment in the early 1800’s of news rooms at nearly all of the larger towns. Somewhat akin to this idea was a project carried out at a much earlier day at Bridgeton, New Jersey. Here in December 1775, & continuing for two months, a weekly paper called “The Plain Dealer”, consisting of essays but with topics relating to the problems of the colonies, was written out in manuscript and posted up in Matthew Potter’s tavern. It enabled readers to gather at a central meeting place and peruse a weekly publication, which they would not trouble, or perhaps could not afford, to purchase.
Soon after 1800 reading rooms sprang up in several towns. In Boston the Anthology Reading Room was established in 1806, with 160 subscribers, and making available all the leading newspapers of the country. In 1808 Samuel Gilbert established at Boston what may have been the first commercial news room in the country. It was located in the Exchange Coffee House, erected in 1808, with its “Reading Room and Marine Diary” on the entrance floor where newspaper files could be consulted.
In New York, John H. Payne in 1811 opened a reading room where could be found the most important newspapers and magazines of the day. Charleston had a newsroom in 1813 where the terms were ten dollars for subscribers and strangers one dollar a month. In fact, almost every city and larger town before 1820 had its news room where leading newspapers were regularly filed. To enumerate them would require a lengthy chapter and necessitate an exacting study of early newspaper advertisements. Unfortunately there is no record of a new room proprietor preserving his files for posterity.
The “Carrier’s Address”…
August 27, 2009 by TimHughes · Leave a Comment
Credit for portions of the following must be given to Clarence Brigham & his work “Journals & Journeymen”, as well as to the Bentley Historical Library at the University of Michigan.
During the nineteenth century, newspaper carriers were often not paid by the publishers of the papers. They typically depended upon donations from patrons at the end of the year. To remind the public that the carriers depended on their donations, newspaper publishers issued poetic broadsides or booklets for New Years Day. These poems often recounted the major news stories of the previous year, but always closed with a plea to pay the carrier.
They were rarely saved since they contained no news reports and as a result are rather rare today. Although many Carriers’ Addresses were contained within the body of the first newspaper issue in the new year, the most sought after are the broadside editions, printed on one side of a sheet of paper typically with ornate lettering, decorative borders, etc. The more decorative the Address the more collectible. The “New York Weekly Museum” address for 1790 had an engraving of a boy delivering a paper at a doorway, one of just a few with such an illustration.
The earliest known examples were done for the “American Weekly Mercury” of Philadelphia in 1720, 1721 and 1723 although none have been found. The earliest located for the American Antiquarian Society is that of January 1, 1735. Benjamin Franklin included them in his “Pennsylvania Gazette” as early as 1739 (see photo).
The amount of the donation expected by the carrier was generally left to the customer. Many of the verses concluded with such a sentiment as “Remember the poor printer’s Devil” or “Be bounteous to the Printer’s boy”. Sometimes the sentiment was more definite, such as “I won’t Refuse a six pence” and “Please keep the cents and–give the silver”.
By the 1870’s the custom began to fall off, likely due to the beginning of more commercial & larger influential newspapers which considered such a custom undignified, also falling away in favor of the distribution of Christmas or New Year’s cards by the end of the 19th century. The latest located for the American Antiquarian Society is dated 1904.
Newspaper circulation in the 1700’s…
July 27, 2009 by TimHughes · 1 Comment
We often get queries as to what the circulation numbers were of colonial and later 18th century newspapers. Clarence Brigham, in his book “Journals & Journeymen” provides some helpful information.
The earliest comment on newspaper circulation in America was by publisher John Campbell in his Boston News-Letter of 1719. He notes that “…he cannot vend 300 at an impression, tho’ some ignorantly concludes he sells upwards of a thousand…”.
Famed publisher Isaiah Thomas remarked: “In 1754 four newspapers only were printed in New England…weekly, & the average number of copies did not exceed 600 from each press.”
Circulation gradually grew as the days of the Revolution approached. Rivington’s New York Gazetteer of Oct. 31, 1774 boated his weekly impressions “… increased to 3600…”, and Thomas noted in his Mass. Spy of Dec. 21, 1780 noted he had a pre-Revolutionary circulation of 3500 copies, then was driven out of Boston by the British invasion & established the Spy in Worcester. In 1775-6 circulation was 1500, in 1778-9 it was 1200, and in 1781 it did 500 impressions. He also noted that: “It has always been allowed that 600 customers, with a considerable number of advertisements, weekly, will but barely support the publication of a newspaper.”
Later Thomas noted that the famous Connecticut Courant of Hartford had a circulation which exceeded his Mass. Spy, that: “…the number of copies printed weekly was equal to, if not greater, than that of any other paper on the continent.”
In the last decade of the 18th century the number of newspapers increated, but circulation did not keep step & in generally averaged from 600 to 700. A few papers from larger cities were exceptions such as the Maryland Journal of Baltimore which claimed a circulation of near 2000. And the very popular Columbian Centinel would top the list of all 18th century newspapers in circulation with over 4000 per issue. Other popular late-18th century titles & their circulations included the Aurora with 1700; the Farmer’s Weekly Museum with 2000 and Porcupine’s Gazette with over 2000 in circulation in 1799.
But given these numbers, how many copies of any single date survived? A good question as certainly the vast majority were read and discarded. Outside of those held by institutions in bound volumes those which exist in collectors’ hands today almost assuredly came from deccessioned institutional holdings and likely will be the only issues to see the light of day for many years to come.