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Snapshot 1977… The Original (?) Star Wars…

As we were searching the Calendar section of a Los Angles Times, July 10, 1977 [1] for a full-page ad for an upcoming ELP concert to be held at the Long Beach Arena, we came across another full-page ad for the newly released movie, “Star Wars”. While such ads are desirable when found in a Los Angeles Times (due to the Hollywood connection), what caught our attention was the text of the ad which, instead of just having “STAR WARS”, had “STAR WARS NOW”. Upon investigation we learned that the original STAR Wars was quickly edited soon after it was decided to convert the stand alone movie into a trilogy. Several fans of Star Wars had posted frustration in their inability to obtain the original-release version of the movie. This made me wonder if the odd title in the ad (“STAR WARS NOW”) is/was related to this change. If anyone has more information in regards to this version of the ad, we’d love to know (guy@rarenewspapers.com [2]). Thanks.